Damart has been internationally known as a household name since its establishment in 1953. Although it appeals particularly to the female 50+ age group it also attracts younger customers too. Damart is owned by the French group Darmartex and has 3 retail stores in the UK as well as a large mail-order and online division.
When you think of Damart the chances are you will think of thermal clothing and it’s true that Damart do indeed make a superb range of thermal clothing including those made from Thermolacty. Thermolactyl is an innovative fabric with five grades of warmth that was invented by Damart. Air is trapped in tiny pockets within the garment so that perspiration is kept on the outer surface of the clothing where it evaporates, keeping you both warm and dry. This extra warmth makes this particular style of thermal clothing especially suitable for outdoor activities such as skiing and mountain climbing.
In 2003 Damart formed a partnership with the Breast Cancer Campaign and has raised almost £98,000 through sales of its stylish, limited edition pink vest. Pink socks and shorts were added in 2008 to make a set.This successful campaign has attracted the support of a number of celebrities over the years including Kristina Rihanoff from ‘Strictly Come Dancing.’
Breast cancer is most likely to occur in ladies over 50 years of age, and since this is the majority of Damart’s customer base, it makes the Breast Cancer Campaign the perfect charity link.
However there is more to Damart than just underwear. They also have stock a stylish range of ladies clothing that includes blouses, evening dresses, trousers, smart suits and swimwear. Damart ladies clothes are available in a wide range of sizes from 10 to 26.
The menswear collection is equally varied, specialising in warm, comfortable clothing that is fashionable and long-lasting.
Damart offers a no-time limit, lifetime guarantee for all their clothing and footwear items which shows just how confident Damart are that customers will be satisfied with their purchases.
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